In response to globalization and development of E commerce in the 21st century, Wisdom Information Co., Ltd,the head office of Star bookstore has reinvested to establish a technology company, its major shareholder include Taiwan listed companies: Hitron Technology Inc.,Summit Computer Technology Co., Ltd and Jung Shing Wire Co., Ltd.
Major business focus:
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Global market expansion of Star Bookstore brand |
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Global market expansion of Network Planet |
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Introduce books rental members value added bonus card |
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Promote internet platform technology and related support service for book rental business |
Star bookstore was established in 1990 in Taiwan with more than 500 shops. Its mission is to break old tradition and crossing over to the future that we pledge to establish a kingdom of knowledge without barriers so that we serve the needs of Taiwan book rental business. In June 2000, the founder Mr. Tsai Tung-Chi published his book “300 times miracle” in Taiwan. In his book, he revealed that book rental business had undergone four stages of reform ranging from computerization, franchise system, membership recruitment and incorporate traditional business with internet since the last decade when the company was established.
Corporate mission: By breaking old tradition and crossing over to the future, we pledge to establish a kingdom of knowledge without barriers.
Our objectives:To improve the flow of knowledge, to innovate, and to reach new heights.
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| Customer service process: |
- Hugh and diversified collection of books
- Fast and timely supply of new books
- Nested in a bright and comfortable environment
- Friendly and enthusiastic service
- We treat all customers as if they are members of our own family.
(i) Origin of Star bookstore
Star bookstore was founded in April 1979, at San Chung, Taipei, Taiwan. While Taiwan was then a developing country, one of the Ten Development Project-North South Highway was passing by San Chung junction. The founder Mr. Tsai had named his comics cum stationery shop as “ten top novel stationery shop”. It was later evolved as Star Bookstore with series of innovation and reform by the company president Mr. Tsai Tung-Chi.
(ii) Special features of Star Bookstore
- Modern corporate image
- Multivariate business content
- Interactive franchise business
- Computerized management system
- Online swipe card service
- Multipurpose information distribution
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.:Color:. | |
| (i) | Yellow represents the future and | |
| blue, tradition | ||
| (ii) | A large patch of yellow overwhelms a | |
| much smaller patch of | ||
| blue: This symbolizes the distinctive | ||
| property of our company's ability to | ||
| embrace our tradition while at the same time make a great leap forward to the future |
| .:Logo:. | |
| (i) | Layers of abstract representation of books spreading out in all directions |
| this symbolizes the ad infinitum and border transcending dissemination | |
| of knowledge and information. | |
| (ii) | Human figures arranged in a herringbone pattern represents company's |
| recognition of the importance of human needs and aspirations. | |
| (iii) | Raise motifs etched on irregularly colored blocks denotes our |
| commitment to innovation. | |
| (iV) | A circle on top of a square and frame by a rectangle with curve edges |
| subtly implies our all encompassing and multifaceted character. |
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1979 |
April |
Opening ceremony of ten top novel stationery shop (later became Star bookstore) at San Chung, Taipei. |
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1990 |
February |
Developed the first books rental software in Taiwan, initiated first wave of reform in book rental business. |
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1991 |
July |
Star Bookstore implemented membership prepaid rental and payment system, thereby completed the second wave of reform for books rental business. |
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1992 |
July |
Star Bookstore launched her Corporate Identification System (CIS). |
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October |
Star Bookstore pioneered the rental of magazines and periodicals |
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1993 |
September |
Star Bookstore set up card center and initiated a swipe card-spending mode without submitting identity card and security deposit. |
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1996 |
January |
Star Bookstore had added in VCD and DVD as its rent items to actually become a multimedia resource center. |
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June |
Star Bookstore officially launched its website (WWW). |
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1997 |
October |
Star Bookstore first initiated IC card payment mode, thus completed the third wave of reform. |
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2000 |
January |
Star Bookstore launched its training and education website. |
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Star Bookstore officially used Window application in business transaction. |
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February |
setting up a technology based company Cardtek and focus on the following business areas: |
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1. Overseas market expansion of Star Bookstore |
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December |
Star Bookstore was formed in Malaysia, a first step towards overseas expansion. |
To create Chinese Co-prosperity sphere of information center in the 21st century.
In response to the development and needs of globalization, Star Bookstore has reinvested to establish a technology company that takes charge of E-commerce and overseas expansion program. Star Bookstore expanded into Malaysia on December 2000. We will aggressively promote E-Commerce and overseas expansion program to promote Taiwan successful experience to Mainland China and overseas countries.
